Strategic Planning

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This high-level planning focuses on the entire organization’s long-term direction. It defines the mission, vision, and key objectives, helping leadership decide which markets to pursue, what businesses to grow or exit, and how to position the company for sustainable success.

Tailored for individual departments or divisions within a company, this planning ensures each unit has its own strategy aligned with the corporate goals. It helps business units prioritize initiatives, allocate resources, and respond to industry-specific challenges effectively.

This type of planning turns strategy into execution. It focuses on optimizing day-to-day operations, improving internal processes, workforce planning, and logistics to meet company goals more efficiently and consistently.

Functional planning creates targeted strategies for specific departments—such as finance, marketing, human resources, or IT. It ensures each area contributes effectively to company-wide objectives while improving performance within its own domain.

Also known as scenario planning, this approach prepares the business for unexpected events or disruptions. It involves identifying risks and developing backup plans to minimize impact and maintain operations during crises like economic downturns, supply chain failures, or regulatory changes.